All too often we relegate the demo to the “been there, done that” corner, content to put into practice all of the tired, tried and possibly true techniques that will get us in the door but see us coming up short when it comes down to closing with confidence and power. Today we’ll examine some of the practices that can be tossed out with tomorrow’s trash, and look at ways to pump up our demo game.
It’s easy to understand the ever-expanding role of video in sales and marketing. Contrary to the plethora of dry emails and not so warm cold calls clients regularly receive, video humanizes the pitch and process, while offering personalization in a world that seems to exist in a constantly expanding digital realm. Video allows you to make an impression that just isn’t possible without putting your best (visual) self forward, and is the next best thing to a face to face encounter. And while we clearly comprehend the necessity of giving clients all you’ve got, sometimes calming the nerves that creep up as we prepare to present can be a bit of a challenge. Luckily, getting rid of those butterflies can be as easy as 1-2-3-4. Following the steps below will certainly set you up for success as you prepare to step in front of the camera: