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Bob Riefstahl

Bob Riefstahl
Bob founded 2Win! on the simple concept that if we focus on more than best practices and correct our bad practices (as Bob calls them “crimes”) then we separate ourselves from the competition. Bob is a thoughtful, practical senior executive with a keen mind.
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Recent Posts

Your Virtual Sales Kickoff NEEDS to Tell a Story

Posted by Bob Riefstahl on 10/26/2020 1:57 PM

When your executives take the virtual stage at your upcoming Sales Kickoff (SKO), a story needs to be told. Here’s the scenario. 2020 has been an unprecedented year and your company is not only standing, it is roaring! Your key metrics are healthy and your forecast is solid. Now here’s your choice. You can either present the usual, charts, graphs and numbers or, you can captivate and engage your sales and client success organizations with a story that paints an image of your past and your future. Guess which one will be more effective?

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Topics: leadership, storytelling, sales kick off

Add Some SPICE to Your Virtual Sales Kick Off

Posted by Bob Riefstahl on 08/14/2020 10:36 AM

Virtual Sales Kick Off (SKO) season is about to begin and, if you’re like many powerful sales organizations, you’re looking for big results post-session. In the past, your on-site events were filled with energy and sessions that motivated the team. Here are some ideas to consider that we have found will add some flavor to meat and potato virtual, SKO breakout sessions.

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Topics: virtual training, sales kick off

Your Checklist of Virtual Training Must-Haves

Posted by Bob Riefstahl on 05/26/2020 10:52 PM

There is a surge of firms offering virtual soft-skills training since the onset of Covid-19 and Social Distancing.  If you are considering scheduling your precious and expensive resources into one of these courses, here is a list of nonnegotiables for anyone offering this form of training.

Proven Satisfaction Metrics

Courses designed initially for in-person events will not be effective in a virtual setting unless they are entirely re-engineered. Insist on customer satisfaction metrics that compare their virtual training with their on-site offerings. Require that they back up those statistics with their sample size. Anyone can claim a high satisfaction index from one or two clients that are “friendlies.”  The satisfaction scores must be within two percent of each other to warrant further consideration of their offering.

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Topics: virtual training

Melting an Ice-Cold Sponsor With Your Subject Line

Posted by Bob Riefstahl on 03/13/2020 11:44 AM

Here’s a scenario we’ve all experienced. It is three days before a key demo, and you need the sponsor at the client to follow through on her promise to schedule discovery calls. The problem is, she isn’t responding to your emails or voice-mails. As a pre-sales professional, you know the importance of making those connections and getting your critical questions answered. The salesperson on the account is too busy or distracted to help. What do you do? The answer is all in the subject line…

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Topics: pre-sales

Once Upon a Time…

Posted by Bob Riefstahl on 03/09/2020 5:24 PM

When I hear that phrase, I remember reading bedtime stories to my sons when they were youngsters. As adults, stories help us understand complex concepts, and just like when we’re younger, they forge connections with the storyteller, open up our imaginations, and help us receive new ideas.

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Topics: sales, storytelling