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Bob Riefstahl and Chad Wilson

Bob Riefstahl and Chad Wilson
Bob founded 2Win! on the simple concept that if we focus on more than best practices and correct our bad practices (as Bob calls them “crimes”) then we separate ourselves from the competition. Bob is a thoughtful, practical senior executive with a keen mind. As Vice President of Curriculum, Chad leads 2Win’s product strategy and development operations to ensure the training and coaching services enable our clients to execute within the changing landscape of B2B engagements. He specializes in helping technology companies clearly communicate the value of their products and services in a way that inspires prospects to convert and customers to renew.

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The Art of Storytelling in Business: 20 Places to Utilize Storytelling

Posted by Bob Riefstahl and Chad Wilson on 05/25/2021 7:27 AM

It is hard to argue the value and impact of storytelling in business. Great stories capture people's attention, imaginations, and emotions. Compelling stories inspire everyday buyers around the world. If you're like most people we talk to, you'll likely remember an excellent keynote speech or the opening of a C-Level presentation delivered by inspiring speakers with "the gift." Perhaps you even feel great storytellers are born with this gift. Ahhh, but stories can be told by anyone and many different situations and venues and, they can all be told by you! The reality is that almost every day, you have the opportunity to create stronger emotional connections through storytelling. So, here's my question: when you intend to persuade or motivate an audience to take action, do you always inform and educate or, do you use storytelling to shift their thinking?

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Topics: sales, customer success, storytelling, pre-sales