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Bob Riefstahl

Bob Riefstahl
Bob founded 2Win! on the simple concept that if we focus on more than best practices and correct our bad practices (as Bob calls them “crimes”) then we separate ourselves from the competition. Bob is a thoughtful, practical senior executive with a keen mind.
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Recent Posts

8 Quick Rules to Follow When Storytelling

Posted by Bob Riefstahl on 11/20/2019 5:30 PM


It’s Q4 and the smaller deals in your pipeline aren’t going to make your year. But, you have a solid chance to make club on the beautiful beaches of Fiji while the rest of us are fighting the snow and slush in the dark days of February.  You’ve got one large, highly-competitive deal teed up.  It has been a 5-month sales process and you’re having one final preparation meeting before the demo. How are you going to make sure you close the deal?

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Topics: storytelling

Bridging the Gap Between Buyers & Sellers: How to Build Trust for the Journey

Posted by Bob Riefstahl on 02/06/2019 10:00 AM


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The Value Pyramid: Why People at All Levels of An Organization Need To Experience Value in Your Offering

Posted by Bob Riefstahl on 01/29/2019 7:00 AM

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Emotional Resonance in a B2B Space: How Do We Achieve Resonance With Stakeholders?

Posted by Bob Riefstahl on 01/22/2019 9:44 AM

The phenomena of resonance takes place in a multitude of areas in our daily lives, and is significant in that many of those areas are areas that bring us great joy and pleasure. From the waves of the ocean to the beautiful strains of music,  it it isn’t difficult to find the importance of resonance in, well… the most important things.

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The 2% Difference Between Winning and Losing a Deal

Posted by Bob Riefstahl on 01/04/2019 10:00 AM

In our most recent blog, we discussed the importance of utilizing a variety of available mediums to achieve maximum client satisfaction. Over the course of the next several blogs, we will look at the guiding principles for executing the Rule of 24 across each of these mediums. Your sales team members will benefit by incorporating these principles in client interactions, and I will spend time with each principal, examining, in depth, how to best make it a part of your client/sales team interactions. The following are the principles we will examine over the next series of blogs:

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