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Chad Wilson

Chad Wilson
As Vice President of Curriculum, Chad leads 2Win’s product strategy and development operations to ensure the training and coaching services enable our clients to execute within the changing landscape of B2B engagements. He specializes in helping technology companies clearly communicate the value of their products and services in a way that inspires prospects to convert and customers to renew. Chad is passionate about helping marquee companies accelerate the development of their top performers and makes it his personal mission to ensure every time we engage with a client that we model the best practices we teach, keep our coaching practical and relevant, and inspire participants to take action and make a difference with their clients and prospects.
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Recent Posts

How to Lead Any Executive Conversation Like a Pro

Posted by Chad Wilson on 01/24/2022 5:30 PM

I remember it like it was yesterday. I designed a personnel restructuring and hiring plan for my organization to help us scale to meet the requirements being placed on us by our latest PE investor. I had gone over the details and gained the support of Sue, my executive sponsor. She then invited me to present the plan to the senior leadership team. I always considered her a collaborative and amiable leader. For example, she told me the board had been briefed and supported the plan. However, she went on to say that the board had a few questions about the project before providing their final approval. After Sue's guidance, I believed I was well prepared for the presentation and meeting.  

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Topics: leadership, presentation, executive training

How Does Basketball Translate Into Winning with Executives?

Posted by Chad Wilson on 07/22/2021 6:33 PM

In light of a thrilling NBA championship win by the Milwaukee Bucks and what will likely be the most competitive Olympic basketball competition in history, we sat down with our very own John Coker, who played high-level collegiate and professional basketball with the Phoenix Suns. John is the Vice President of Sales at 2Win! Global. In our conversation, John broke down his experience as a professional athlete and how he translated lessons learned on the court into the world of Sales with high-level executives.

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Topics: executive training

12 Tips for Home Office Success

Posted by Chad Wilson on 04/01/2020 11:06 AM

You’ve been directed to work from home. You’ve done it before but, now it will be for an extended time. In this blog, we’ll provide you quick and effective ways to have the right setup, tools, techniques to increase your effectiveness with team members, clients, and prospects. For client-facing roles, we will also provide tips for building momentum in the sales process that simply aren’t achievable in traditional, face-to-face encounters. Shockingly, you will learn how to become MORE productive than when you were in the office! The following are excerpts from our recently released video course, “HomeOffice2Win!


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Topics: leadership, sales

“It’s Not Me, It’s You” — The Importance of Having an Adaptable Sales Pitch

Posted by Chad Wilson on 12/19/2017 8:22 AM
There are effective, smart ways to carry people through the sales process, and there are ineffective “wrong” ways to try to get a win/close. But that doesn’t mean that the “right” ways will work 100% of the time.
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Hiring & Developing High Capacity Employees — Why Character Matters

Posted by Chad Wilson on 06/19/2017 9:14 AM

In a video that has since gotten 46M views and over 760k shares, University of Connecticut women’s basketball coach Geno Auriemma describes how qualities like positivity, effort and teamwork have taken a backseat to attitudes that seek ego and glory on the court.

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