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Ron Kendig

Ron Kendig
Ron is a thoughtful, high energy and enthusiastic executive. Ron manages the 2Win Consulting Group and partnerships. Ron’s team of Engagement Advisors address today’s changing market by helping companies meet their buyers where they are and become “Work 2.0 Ready”.
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Recent Posts

Enough About Me: Six Tips on How Not to Talk About You or Your Company

Posted by Ron Kendig on 07/30/2020 1:49 PM

The way some companies approach a presentation or demonstration sounds a bit like a bad date, the line goes, "Enough about me, let's talk about you… what do you think about me?"

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Does Your Team Have "Discovery" Fatigue?

Posted by Ron Kendig on 05/28/2019 8:31 AM


We all know the importance of Discovery, there is an entire chapter in “Demonstrating to Win!” dedicated to the subject. In Bob Riefstahl’s and Dan Conway’s new book Rule of 24: The Future of B2B Client Engagement, I searched the term “Discovery” and there were 155 instances.  Why? Because a good discovery sets up your team to be able to align your solution to your client needs and deliver a targeted demo or sales presentation.  Most tech sellers will agree it’s an important step in the sales process.  Here’s the problem: prospects, customers, sales reps, technical reps, client success, everyone... are getting discovery fatigue.  

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Is Your Audience Bored?

Posted by Ron Kendig on 07/12/2018 3:00 AM

Beating the Boredom Blues

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Basics of Bookending a Meeting

Posted by Ron Kendig on 07/03/2018 3:00 AM

It’s difficult to find a more effective meeting than one that has been through the bookending process. And though that may sound uber literary in nature, I assure you that is really more of a time management and preparation trick that will save you valuable time and effort in the long run. To put it more simply, these are your “before” and “after” meetings.

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Get Over Your Face - Why Personal Video is the New Email

Posted by Ron Kendig on 05/10/2018 12:24 AM


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