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Ross Jacobson

Ross Jacobson
The co-creator of the highly successful Demo2Win! program. Ross’ grass roots approach to communication and education keep our team and our programs realistic and relevant to you our client. Ross has also delivered hundreds of workshops over the years and is a highly skilled facilitator.

Recent Posts

How To Work The Room In Your Next Software Web Demo

Posted by Ross Jacobson on 12/19/2016 12:42 PM

In an earlier blog post, we discussed “un-tethering’ in a live presentation.  Three zones: laptop, arms-length, approach the audience.  Time guideposts: 10 seconds or less, 10 seconds to a minute, a minute or more.  Nice & straightforward.  Life’s good.

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Topics: presentation, demo training, personalized demos

Why Shorter is Better in a Presentation or Demo

Posted by Ross Jacobson on 11/30/2015 11:48 AM


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Topics: demo2Win!, pre-sales, demo training

Don't Have a Webcam For Your Demo? Try this...

Posted by Ross Jacobson on 11/23/2015 11:34 AM


Unfortunately, there is probably a good chance you have some “bad hair day” reasons for being reluctant to use your webcam. For example:

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Topics: virtual training, selling virtually

Are You Utilizing This Technique in a Demo?

Posted by Ross Jacobson on 10/05/2015 11:29 AM


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Think of Your Webcam Like Cake. Everybody Loves Cake,  Just Not All the Time.

Posted by Ross Jacobson on 08/24/2015 11:17 AM


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