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2Win! Global Blog

Melting an Ice-Cold Sponsor With Your Subject Line

[fa icon="calendar'] 03/13/2020 11:44 AM / by Bob Riefstahl posted in pre-sales

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Here’s a scenario we’ve all experienced. It is three days before a key demo, and you need the sponsor at the client to follow through on her promise to schedule discovery calls. The problem is, she isn’t responding to your emails or voice-mails. As a pre-sales professional, you know the importance of making those connections and getting your critical questions answered. The salesperson on the account is too busy or distracted to help. What do you do? The answer is all in the subject line…

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Once Upon a Time…

[fa icon="calendar'] 03/09/2020 5:24 PM / by Bob Riefstahl posted in sales, storytelling

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When I hear that phrase, I remember reading bedtime stories to my sons when they were youngsters. As adults, stories help us understand complex concepts, and just like when we’re younger, they forge connections with the storyteller, open up our imaginations, and help us receive new ideas.

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