the-2win-blog.jpeg

2Win! Global Blog

Ron Kendig

Ron Kendig
Ron is responsible for 2Win! Inbound, Outbound Marketing and Branding as well as establishing Channel Partners around the world for the 2Win! portfolio and Bridge Video Automation Platform. Ron also continues to deliver 2Win! Workshops, Programs and Keynote Speeches around the globe.

Recent Posts

Does Your Team Have "Discovery" Fatigue?

[fa icon="calendar'] 05/28/2019 10:31 AM / by Ron Kendig

[fa icon="comment"] 0 Comments

 

We all know the importance of Discovery, there is an entire chapter in “Demonstrating to Win!” dedicated to the subject. In Bob Riefstahl’s and Dan Conway’s new book Rule of 24: The Future of B2B Client Engagement, I searched the term “Discovery” and there were 155 instances.  Why? Because a good discovery sets up your team to be able to align your solution to your client needs and deliver a targeted demo or sales presentation.  Most tech sellers will agree it’s an important step in the sales process.  Here’s the problem: prospects, customers, sales reps, technical reps, client success, everyone... are getting discovery fatigue.  

Read More [fa icon="long-arrow-right"]

Is Your Audience Bored?

[fa icon="calendar'] 07/12/2018 5:00 AM / by Ron Kendig

[fa icon="comment"] 0 Comments

Beating the Boredom Blues

Read More [fa icon="long-arrow-right"]

Subscribe to Email Updates

Recent Posts