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2Win! Global Blog

Ross Jacobson

Ross Jacobson
The co-creator of the highly successful Demo2Win! program. Ross’ grass roots approach to communication and education keep our team and our programs realistic and relevant to you our client. Ross has also delivered hundreds of workshops over the years and is a highly skilled facilitator.

Recent Posts

You’re Overwhelming Prospects: Use the Tell-Show-Tell Method in Software Demos

[fa icon="calendar'] 12/19/2019 11:58 AM / by Ross Jacobson

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It happens all the time. We show prospects how easy and helpful our software can be, but the feedback is that, “it seems too complicated.” How can that be? 

The features of modern software, which may seem simple to us, can easily appear too complicated during a product demonstration. Prospective clients are not only making sure your solution is right for them, they’re also trying to determine whether their team can learn it quickly.

We’ll walk through the problems most encounter with typical demonstration methods, and then show you how to convey the power of your solution and its simplicity using the Tell-Show-Tell demo technique.

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How To Work The Room In Your Next Software Web Demo

[fa icon="calendar'] 12/19/2016 12:42 PM / by Ross Jacobson

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