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2Win! Global Blog

Emotional Resonance in a B2B Space: How Do We Achieve Resonance With Stakeholders?

[fa icon="calendar'] 01/22/2019 11:44 AM / by Bob Riefstahl

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The phenomena of resonance takes place in a multitude of areas in our daily lives, and is significant in that many of those areas are areas that bring us great joy and pleasure. From the waves of the ocean to the beautiful strains of music,  it it isn’t difficult to find the importance of resonance in, well… the most important things.

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The 2% Difference Between Winning and Losing a Deal

[fa icon="calendar'] 01/04/2019 12:00 PM / by Bob Riefstahl

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In our most recent blog, we discussed the importance of utilizing a variety of available mediums to achieve maximum client satisfaction. Over the course of the next several blogs, we will look at the guiding principles for executing the Rule of 24 across each of these mediums. Your sales team members will benefit by incorporating these principles in client interactions, and I will spend time with each principal, examining, in depth, how to best make it a part of your client/sales team interactions. The following are the principles we will examine over the next series of blogs:

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