We believe there’s a goldmine in your current customer base when Client Services Teams have a solid strategy to manage your relationships.
Does this sound familiar?
They licensed your solution, they signed up for a lower tier of users and options, they didn’t really implement it well, they didn’t interact during the subscription, and just before their renewal deadline you received an email informing you that they would no longer be using your platform.
Now you’re in crisis mode with a client you hardly know. You ask for a meeting, beg for continuation, ask what went wrong, offer discounts, etc. The problem was, they simply didn’t use the application like they thought they would and the cancellation is being directed by an executive that no one had met.
“With the right plan in place you’ll get the renewals AND grow revenue long after the sale.”