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2Win! Global Blog

The #1 Most Important Foundational Demo Technique on the Planet: Tell-Show-Tell

[fa icon="calendar'] 12/19/2019 11:58 AM / by Robert (Bob) Riefstahl and Larson Stair posted in demo2Win!

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(Bob) It happens all the time. We show a group of stakeholders how easy and helpful our software can be, but their feedback is “it seems too complicated.” How can that be? Certainly, the selection team doesn’t want us to take away any of that great functionality?

Modern, comprehensive applications may seem simple to us but easily appear too complicated in the eyes of a stakeholder. In all fairness, many prospective clients are simply trying to judge the ability of their people to learn and operate your applications efficiently. They are trying to predict the impact that your solution will have on their operations, and they are using your product demonstration to help them make that prediction.

We will break down the problem with the typical, traditional demonstration method, and then show you how to improve your presentations and convey simplicity using the Tell-Show-Tell demo technique.

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