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Transforming a Good Demo into a Winning Demo

Posted by Bob Riefstahl on 12/04/2020 5:00 PM

In-person demos have disappeared since the start of the COVID-19 pandemic. Pre-sales and Sales professionals are headlong in building bridges to customers using virtual platforms, but many of these virtual demos are missing some key components that will transform the event from a good demo to a winning demo. It is stating the obvious that in-person demo practices don't all translate to virtual. That said, many professionals are executing virtual demos like they did in-person.

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Topics: demo training, selling virtually

Your Virtual Sales Kickoff NEEDS to Tell a Story

Posted by Bob Riefstahl on 10/26/2020 1:57 PM

When your executives take the virtual stage at your upcoming Sales Kickoff (SKO), a story needs to be told. Here’s the scenario. 2020 has been an unprecedented year and your company is not only standing, it is roaring! Your key metrics are healthy and your forecast is solid. Now here’s your choice. You can either present the usual, charts, graphs and numbers or, you can captivate and engage your sales and client success organizations with a story that paints an image of your past and your future. Guess which one will be more effective?

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Topics: leadership, storytelling, sales kick off

Add Some SPICE to Your Virtual Sales Kick Off

Posted by Bob Riefstahl on 08/14/2020 10:36 AM

Virtual Sales Kick Off (SKO) season is about to begin and, if you’re like many powerful sales organizations, you’re looking for big results post-session. In the past, your on-site events were filled with energy and sessions that motivated the team. Here are some ideas to consider that we have found will add some flavor to meat and potato virtual, SKO breakout sessions.

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Topics: virtual training, sales kick off

Enough About Me: Six Tips on How Not to Talk About You or Your Company

Posted by Ron Kendig on 07/30/2020 1:49 PM

The way some companies approach a presentation or demonstration sounds a bit like a bad date, the line goes, "Enough about me, let's talk about you… what do you think about me?"

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The #1 Most Important Foundational Demo Technique on the Planet: Tell-Show-Tell

Posted by Robert (Bob) Riefstahl and Larson Stair on 06/03/2020 12:10 PM

[Bob] It happens all the time. We show a group of stakeholders how easy and helpful our software can be, but their feedback is “it seems too complicated.” How can that be? Certainly, the selection team doesn’t want us to take away any of that great functionality?

Modern, comprehensive applications may seem simple to us but easily appear too complicated in the eyes of a stakeholder. In all fairness, many prospective clients are simply trying to judge the ability of their people to learn and operate your applications efficiently. They are trying to predict the impact that your solution will have on their operations, and they are using your product demonstration to help them make that prediction.

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Topics: demo2Win!