Something is happening with product demos and presentations that is disruptive, challenging, and if not addressed soon, will have a devastating impact on your ability to remain competitive.
"Rule of 24: the Future of B2B Client Engagement," a new book written by Bob Riefstahl and Dan Conway scheduled to be released this fall describes what is happening, why, and what you can do to take advantage of this wave of change.
If you have read the research from organizations like CEB, DemandGen, Hubspot, and Forrester, you understand that buyers are redefining sales processes, like it or not. And, based on global research by 2Win, the impact of buyer demands is being felt by B2B sales organizations around the world.
This presentation will enlighten you on sales execution strategies that leverage allmediums; personal video, recorded demos, demo video automation, virtual presentations and lin-person interactions. Adopting "Rule of 24" strategies will accelerate your team’s responsiveness, improve the quality and consistency of customer demos and presentations, highlight your competitive advantages, and drive more buyer decisions in your favor.
Date: Wednesday, October 04, 2017 | From: 11:35 to 12:00 | Room: Highbury
Emirates Stadium, London N5 1BU