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Leverage Video Before, During, & After Your Next Software Demo!

Posted by Bob Riefstahl on 09/16/2021 6:51 AM

Leverage Video in Your Next Software Demo

If you’re in Sales or PreSales in a technology company, you know all about the importance of securing the “technical win.” Accomplishing this step means you are over a significant hurdle in every sales process. However, the longer it takes to ensure the technical win due to complicated demos, complex-looking software, or a lack of buyer consensus, the more likely the sales process stalls or even dies. You can prevent that from happening through skilled demo techniques and by leveraging video. This article will focus exclusively on how you can use video before, during, and after your main demo to accelerate your technical win.

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Topics: sales, pre-sales, virtual training, demo training, selling virtually, personalized demos

Why a Winning Demo Comes Down to 2%

Posted by Bob Riefstahl on 04/08/2021 9:19 AM

What do the modern Olympic games and winning sales demos have in common? 2% That is the statistical difference between the average Gold Medal and Silver Medal in the Olympics. The same holds true for the decision a group of stakeholders makes between staying with their current solution, switching to yours or choosing a competitor. The reality is that any judged event will have a similar bias. Why is that?

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Topics: discovery, pre-sales, demo training

Transforming a Good Demo into a Winning Demo

Posted by Bob Riefstahl on 12/04/2020 5:00 PM

In-person demos have disappeared since the start of the COVID-19 pandemic. Pre-sales and Sales professionals are headlong in building bridges to customers using virtual platforms, but many of these virtual demos are missing some key components that will transform the event from a good demo to a winning demo. It is stating the obvious that in-person demo practices don't all translate to virtual. That said, many professionals are executing virtual demos like they did in-person.

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Topics: demo training, selling virtually

Bridging the Gap Between Buyers & Sellers: How to Build Trust for the Journey

Posted by Bob Riefstahl on 02/06/2019 10:00 AM

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Topics: sales, pre-sales, demo training

How To Work The Room In Your Next Software Web Demo

Posted by Ross Jacobson on 12/19/2016 12:42 PM

Working a room during a software demonstration

In an earlier blog post, we discussed “un-tethering’ in a live presentation. Three zones: laptop, arms-length, approach the audience. Time guideposts: 10 seconds or less, 10 seconds to a minute, a minute or more. Nice & straightforward. Life’s good.

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Topics: presentation, demo training, personalized demos

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