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2WIN! TRAINING

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Why a Winning Demo Comes Down to 2%

Posted by Bob Riefstahl on 04/08/2021 9:19 AM

What do the modern Olympic games and winning sales demos have in common? 2% That is the statistical difference between the average Gold Medal and Silver Medal in the Olympics. The same holds true for the decision a group of stakeholders makes between staying with their current solution, switching to yours or choosing a competitor. The reality is that any judged event will have a similar bias. Why is that?

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Topics: discovery, pre-sales, demo training

Transforming a Good Demo into a Winning Demo

Posted by Bob Riefstahl on 12/04/2020 5:00 PM

In-person demos have disappeared since the start of the COVID-19 pandemic. Pre-sales and Sales professionals are headlong in building bridges to customers using virtual platforms, but many of these virtual demos are missing some key components that will transform the event from a good demo to a winning demo. It is stating the obvious that in-person demo practices don't all translate to virtual. That said, many professionals are executing virtual demos like they did in-person.

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Topics: demo training, selling virtually

Bridging the Gap Between Buyers & Sellers: How to Build Trust for the Journey

Posted by Bob Riefstahl on 02/06/2019 10:00 AM

 

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Topics: sales, pre-sales, demo training

3 Software Demonstration Tips

Posted by Bob Riefstahl on 12/07/2016 5:12 AM

Ah, the good old days. Software was limited in what it could do, user interfaces were simple and single-purpose, and users did not ask for unlimited flexibility. How easy it was then to design, engineer, and demonstrate software.

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Topics: demo2Win!, demo training

Why Shorter is Better in a Presentation or Demo

Posted by Ross Jacobson on 11/30/2015 11:48 AM

 

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Topics: demo2Win!, pre-sales, demo training