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Posts about: pre-sales

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A Seat at the Table – A Case for Pre-sales Leadership

Posted by Bob Riefstahl on 01/15/2021 3:22 PM
 

Perhaps you can relate to a situation from your past. You are eight years old and attending a large family holiday dinner. It is time to eat, and as the adults and teens find their way to the big table, you see it. The dreaded children’s table. Your older brother or sister gives you that smug look as they sit down with the adults. It isn’t until years later that you finally get a seat at the big table. For today’s technology companies, presales leadership often feels like that eight-year-old child when it comes to having a seat at the product roadmapsales forecastresource analysis, and planning tables. What a travesty!  It is time that everybody grew up and realized that presales leadership belongs to each of those tables. 

If you can relate to this sentiment, consider attending a webinar I will be leading on the topic Wednesday, February 17th. In the meantime, let’s examine those tables and why it is in every organization’s best interest to get them there. 

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Topics: pre-sales

Melting an Ice-Cold Sponsor With Your Subject Line

Posted by Bob Riefstahl on 03/13/2020 11:44 AM

Here’s a scenario we’ve all experienced. It is three days before a key demo, and you need the sponsor at the client to follow through on her promise to schedule discovery calls. The problem is, she isn’t responding to your emails or voice-mails. As a pre-sales professional, you know the importance of making those connections and getting your critical questions answered. The salesperson on the account is too busy or distracted to help. What do you do? The answer is all in the subject line…

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Topics: pre-sales

Bridging the Gap Between Buyers & Sellers: How to Build Trust for the Journey

Posted by Bob Riefstahl on 02/06/2019 10:00 AM

 

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Topics: sales, pre-sales, demo training