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2WIN! TRAINING

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The Art of Storytelling in Business: 20 Places to Utilize Storytelling

Posted by Bob Riefstahl and Chad Wilson on 05/25/2021 7:27 AM

It is hard to argue the value and impact of storytelling in business. Great stories capture people's attention, imaginations, and emotions. Compelling stories inspire everyday buyers around the world. If you're like most people we talk to, you'll likely remember an excellent keynote speech or the opening of a C-Level presentation delivered by inspiring speakers with "the gift." Perhaps you even feel great storytellers are born with this gift. Ahhh, but stories can be told by anyone and many different situations and venues and, they can all be told by you! The reality is that almost every day, you have the opportunity to create stronger emotional connections through storytelling. So, here's my question: when you intend to persuade or motivate an audience to take action, do you always inform and educate or, do you use storytelling to shift their thinking?

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Topics: sales, customer success, storytelling, pre-sales

12 Tips for Home Office Success

Posted by Chad Wilson on 04/01/2020 11:06 AM

You’ve been directed to work from home. You’ve done it before but, now it will be for an extended time. In this blog, we’ll provide you quick and effective ways to have the right setup, tools, techniques to increase your effectiveness with team members, clients, and prospects. For client-facing roles, we will also provide tips for building momentum in the sales process that simply aren’t achievable in traditional, face-to-face encounters. Shockingly, you will learn how to become MORE productive than when you were in the office! The following are excerpts from our recently released video course, “HomeOffice2Win!

 

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Topics: leadership, sales

Once Upon a Time…

Posted by Bob Riefstahl on 03/09/2020 5:24 PM

When I hear that phrase, I remember reading bedtime stories to my sons when they were youngsters. As adults, stories help us understand complex concepts, and just like when we’re younger, they forge connections with the storyteller, open up our imaginations, and help us receive new ideas.

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Topics: sales, storytelling

Bridging the Gap Between Buyers & Sellers: How to Build Trust for the Journey

Posted by Bob Riefstahl on 02/06/2019 10:00 AM

 

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Topics: sales, pre-sales, demo training

Shifting Perspectives: A Story about a Sales Director Walking in his Sales Rep's Shoes

Posted by Bob Riefstahl on 03/26/2018 6:55 PM

 

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Topics: leadership, sales